Author name: Inflatable Designer

I have been in contact with the world of inflatables in Portugal, almost from the beginning, working for one of the Portuguese manufacturers. Going through all the areas related to planning, manufacturing and promotion, I always liked to know why and find out how.

The Inflatable Market Is Changing – Accept, Adapt, or Suffer?

Inflatable Market in Crisis? How to Survive the New Market Rules “Can you at least accept it? And if you can’t accept it, the next step is to change. Can you change? If you can neither accept nor change, all that remains is suffering.” This reflection perfectly applies to the inflatable market today. Trends are […]

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The Dead Horse Theory for Inflatable Manufacturers

Practical Strategies to Identify and Overcome Inefficient Processes In the fast-paced world of inflatable manufacturing, innovation and efficiency are key to staying competitive. The “Dead Horse Theory” is a powerful metaphor that teaches us to recognize when a process, product, or strategy is no longer yielding returns—only consuming resources. This article goes beyond theory, offering

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How Inflatable Manufacturers Can Sell Value, Not Just Price

Strategies to Stand Out in the Market and Win Customers with Quality and Expertise The inflatable industry is highly competitive, and many manufacturers fall into the trap of competing on price alone. However, as Carlos Garcia explains in his video “Understand How to Sell Value Not Price,” the key to success lies in positioning yourself

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How Customization Can Elevate Your Inflatable Manufacturing

The Power of First Impressions in the Inflatable Market In the world of inflatables, first impressions are everything—and it’s not just about the product itself, but also how it’s presented and stored. A premium, customized bag doesn’t just protect your inflatable; it communicates quality, care, and professionalism. For inflatable manufacturers, this is a golden opportunity

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Inflatable Manufacturers Tips to Win Buyers at Trade Shows

Winning Buyers with a Humanized Approach Participating in trade shows is a unique opportunity for inflatable manufacturers to showcase their products, build relationships, and close deals. However, success at these events goes beyond having an amazing product. It’s about creating genuine connections and understanding the needs of buyers. Let’s explore practical strategies to stand out

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Empathy, the Secret to Success for Inflatable Manufacturers

The Wisdom Behind Kindness: Lessons from JB Pritzker for Inflatable Manufacturers Have you ever stopped to think about what truly defines an intelligent person? Is it the size of their bank account, their ability to innovate, or their leadership skills? JB Pritzker, billionaire and governor of Illinois, offered a powerful reflection in a graduation speech

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How to Add Value to Your Inflatables with Unique Offers

The Strategy of Exclusive Packages for Inflatable Manufacturers In the inflatable market, offering just the basic product is no longer enough. Customers are looking for complete experiences that go beyond the inflatable itself. This is where exclusive packages come into play. By including complementary items and additional services, you not only increase the perceived value

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10 Inflatable Manufacturer’s Mistakes To Turn Into Opportunities

Why Avoiding Common Mistakes Might Not Be the Only Path to Success In the business world, we often hear advice about what not to do to avoid failure. But what if some of these “mistakes” could actually be hidden opportunities? In this article, we’ll explore the 10 most common mistakes made by manufacturers, but with

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Share your brand’s story and build customer trust.

How Inflatable Manufacturers Can Stand Out in the Market

Strategies to Add Value to Your Products and Attract More Customers The inflatable manufacturing industry is full of opportunities but also challenges. With so many competitors offering similar products, how can you ensure your inflatables stand out? The answer lies in how you tell your product’s story and the value you add to it. Let’s

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