Author name: Inflatable Designer

I have been in contact with the world of inflatables in Portugal, almost from the beginning, working for one of the Portuguese manufacturers. Going through all the areas related to planning, manufacturing and promotion, I always liked to know why and find out how.

Why ‘Common Sense’ Isn’t Obvious in the Inflatable Market

How Smart Manufacturers Turn Experience into a Competitive Edge If you manufacture inflatables, you already know: what seems obvious to you is often a mystery to your competitors. The secret? “Common sense” in manufacturing isn’t innate—it’s built. Discover:✔ Why some manufacturers repeat basic mistakes (while others profit more).✔ How to turn your experience into fail-proof

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How Manufacturers Can Boost the Digital Space for Sales

From Tribe to Digital Aquarium: Strategies to Engage and Sell More in the Inflatable Market The digital economy is constantly evolving, and we are now experiencing a new wave that places the audience at the centre of everything. For manufacturers and rental businesses of inflatables, this presents a unique opportunity to connect with customers on

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Inflatable Manufacturer? Stop Justifying Your Price!

Strategies for Manufacturers: Communicate Your Value, Defend Your Price, and Attract the Right Customers If you manufacture inflatables, you’ve likely heard phrases like: “Shop X sells it cheaper!” or “Can you do it for half the price?”. These price-focused customers can undermine your profitability and devalue your work. The solution? Stop justifying your prices and

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Timeless Strategies for Inflatable Manufacturers

What Never Changes in the Success of Inflatable Manufacturing? The inflatable market is constantly evolving: new materials, production technologies, and design trends emerge all the time. But amid all this change, what truly ensures a manufacturer’s long-term success? In the next few minutes, we’ll explore timeless principles (inspired by Morgan Housel’s book Same as Ever)

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Prospecting That Works: Win Customers for Your Inflatables

How to Turn Resistance into Opportunity in the Inflatable Market If you’re a manufacturer of inflatables, you know that prospecting can be a challenge—especially when the customer seems uninterested from the very first contact. But what if we told you that this resistance could be the gateway to lucrative deals? Here are 3 practical techniques,

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Handling Criticism in the Inflatable Business

How to Stay in Control Under Pressure — in the Workshop or with Difficult Clients Ever felt like the emotional punching bag of a stressed-out customer or a colleague who vents their frustration during production? That arrogant tone, the clueless criticism, or the passive-aggressive attitude… it’s like their stress becomes your problem, right? Here’s the

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How Inflatable Manufacturers Turn Crises into Opportunities

From Conflict to Stronger Relationships: Practical Strategies for Handling Challenges Every inflatable manufacturer knows that poorly handled conversations can lead to: This guide provides actionable solutions for your toughest situations, with real-world examples and word-for-word scripts you can use today. 1. Understanding Tough Conversations in the Inflatable Business Common Challenges You’ll Face Why Customers Get

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