Contingency in Social Networks to Avoid Account Exclusion

Today, I’m going to talk about a super important topic for those who work with inflatables. It’s not enough just to want to be ready to sell more; you need to take care of aspects that go beyond the product, the offer, and the stock.

I’m talking about contingency practices.

Even if you follow all the policies of the various social networks, you may be blocked on some accounts just for security when they notice some suspicious activity. And if this happens to your account, are you ready to continue, or would you have to wait for the account to be released?

Why Do We Need Contingency Accounts?

Imagine the following situation: you wake up one fine day, full of energy to start working, and when you open your social networks, you realize that one of your accounts has been blocked or suspended. Total panic, right? This can happen for various reasons, such as violations of terms of service, user reports, or even algorithm errors.

To avoid this headache and ensure that you never lose contact with your customers, the solution is to create contingency accounts and protocols. Moreover, it is crucial to have more than one user account functioning as an administrator. This is because if the main administrator is blocked, another person can take control and ensure that the page remains active.

The Obvious Needs to Be Explained

It’s obvious, but it’s worth emphasizing: if you follow the advertising or operation policies of social networks, the chances of having an account blocked are very small. I would like to say that the chances are almost non-existent, but we see some cases of blocks that caught our attention.

We see colleagues having their accounts blocked by mistake, even when following all policies. In these cases, the support’s justification is that the account was incorrectly blocked.

And it is understandable to a certain extent, as it is the way social networks preserve their ecosystem and protect it against hackers and malicious people.

Types of Blocks

There are four main types of blocks:

• Unusual Activity: This is when there is a suspicion that something is not right with your account. In other words, they want to make sure it’s you and that no one else has access to your account. This block is a way to protect you from hacker invasions, for example.
• Advertising Block: This occurs when you try to run ads that do not comply with advertising policies. The account used to run ads is prevented from creating campaigns, and all its ads are deactivated.
• Commercial Block: This happens when the Business Manager is deactivated, and it occurs when the person tries to run ads outside the policies repeatedly. With this, all ad accounts linked to it and their pixels can no longer be used.
• Permanent Block: This is when the individual has done so much nonsense that the service doesn’t want to see the person even painted gold. This level of block is irreversible.

And Why Do They Occur?

As I mentioned above, social networks have a zeal, a care, an unconditional love for their ecosystem.

And they have some loves that they will always protect:

The first is the user: Before any advertising, they need to have people within the platform consuming content. Without them, they won’t exist. So anything that infringes on their policies has the potential to affect the user experience, and that is unacceptable.

The second is the advertiser: We drive advertising, and they reward us with enormous intelligence from their algorithm, always smarter than ever. Therefore, they will try to protect us if they notice any unusual activity in the accounts and will distance those who violate advertising policies to ensure a trustworthy environment.

Contingency Practices

Even if we follow all the rules of the game, it is very healthy to have a protocol that allows us to continue accessing our customers and friends.

This protocol should be written, available, and known by the right people within your business structure.

Let’s see how to do this on the main social networks: Facebook, Instagram, and YouTube.

Creating Contingency Accounts on Facebook

Facebook is one of the most important platforms for inflatable marketing. Here are the steps to create a contingency account:

1. Create a New Page:

• Go to Facebook and create a new page. Choose a name similar to your main page, but add something like “Backup” or “Contingency.”
• Complete all the page information, such as the description, category, and operating hours.

1. Security Settings:

• Add trusted administrators who can manage the page if the main one is blocked. Having more than one user account as an administrator is essential. This ensures that if the main administrator is blocked, another person can take control immediately.

Creating Contingency Accounts on Instagram

Instagram is essential for showcasing your products visually and engagingly. Here’s how to create a contingency account:

1. Create a New Account:

• Use a different email from your main account to create a new Instagram account.
• Choose a username similar to your main account, adding something like “_backup.”

1. Security Settings:

• Add trusted phone numbers for account recovery.
• Set up the account as a business account to access analytics and advertising tools.
• Add more than one administrator to ensure that if the main administrator is blocked, another person can take control of the account. This is especially important on Instagram, where account recovery can be a complicated process.

Creating Contingency Accounts on YouTube

YouTube is great for tutorials and promotional videos. Here’s how to create a contingency account:

1. Create a New Channel:

• Use a different Google account from your main account to create a new YouTube channel.
• Choose a channel name similar to your main account, adding something like “Backup.”

1. Security Settings:

• Add channel managers who can access and manage the channel if the main one is blocked. Having more than one channel manager is crucial, as it ensures that if the main manager is blocked, another person can take control.

Strategies to Avoid Account Exclusion

In addition to creating contingency accounts, here are some tips to avoid account exclusion:

1. Respect the Terms of Service:

• Read and follow the terms of service of each platform to avoid violations.

1. Monitor Reports and Comments:

• Keep an eye on comments and reports to identify and resolve issues quickly.

1. Avoid Spam and Duplicate Content:

• Do not use spam techniques or post duplicate content, as this can lead to account blocking.

1. Maintain Content Quality:

• Publish high-quality content that engages your audience and avoid posts that may be considered offensive or inappropriate.

Increase Your Business Security

Here are some more ideas to increase your business security:

• Create an email list of your customers and maintain a basic newsletter to keep the list active.
• Create the habit of indicating alternative ways for your customers to contact you, whether via WhatsApp, Telegram, etc.
• Whenever possible, obtain alternative contact methods from each customer.
• Use microsite services like Linktree, Shorby, Campsite.bio, or Tap.bio to gather all your contacts and social networks in one place and free from blocks.
• Whenever possible, enable two-factor verification for greater security.
• Create a library and organize your backup content:
  • Ads
  • Articles
  • Posts
  • Images
  • Videos
  • Ready to be quickly loaded into the contingency account.

Conclusion

Creating contingency accounts on social networks is an essential preventive measure to ensure you never lose contact with your customers. With these ideas and strategies, you will be well prepared to face any unforeseen events.

Now it’s up to you! Start thinking and planning your contingency accounts today.

Inflated Greetings!

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