Turn this into an advantage!
Have you ever felt lost when receiving a quote request and discovering that a competitor is offering a lower price for an inflatable similar to yours? This is a common situation in the inflatable market and can generate insecurity.
But what if I told you that this objection can be a golden opportunity to highlight the quality and unique value of your products?
In this article, we will explore effective strategies to transform this apparent disadvantage into a competitive advantage and win new customers.
When a customer compares our prices with those of the competition, it is natural to feel a pang in our hearts. But calm down, there is a way to turn this game in our favor!
Have you heard that old saying that the cheapest option often ends up being the most expensive? This is the idea you need to convey to your customer, and these are the themes you can use:
Quality speaks for itself: Imagine an inflatable made with top-quality material, reinforced seams, and an eye-catching design. The kind that lasts for years and is also super safe. When we use top-notch materials, durability increases and the need for repairs decreases, you know? It’s a long-term investment that’s worth every penny.
Customization: Leave your customer’s mark: Who doesn’t like having something exclusive? When we offer the possibility of customizing the inflatable, we’re giving the customer the chance to have a unique product, with their brand’s identity. It’s like wearing a tailor-made suit, you know? It’s perfect!
Safety first: Safety is paramount, especially when it comes to children. That’s why we follow all safety regulations and use non-toxic and flame-retardant materials. It’s the guarantee that the fun will be complete and safe for everyone.
We’re here to help: Our team is always ready to answer all your questions and help you find the ideal solution. We offer personalized service and accompany your project from creation to delivery and after-sales.
And why is your inflatable more expensive?
Sometimes, the client thinks it is more expensive because the information they received is incomplete. Maybe the budget hasn’t highlighted all the benefits your product offers, or the marketing isn’t conveying the right message. All messages and images, both on the website and on social media, should convey the value of your work, nothing should be left to chance.
To make the conversation even more persuasive, you can add examples of custom projects, testimonials from satisfied customers, and data that proves the quality of your products.
It is important to show the client that they are investing in quality, safety, and exclusivity, and not just in an inflatable product and that investing in a quality inflatable is a long-term investment that will benefit their business.
