Debunking the Myth and How to Handle Different Types of Clients in Your Inflatable Business
Why “The Customer is Always Right” is a Myth
The famous phrase “the customer is always right” sounds good, but doesn’t always apply in the real world. In the inflatable business, this perspective can be more harmful than helpful. In practice, we know there are three types of clients: good ones, those requiring more patience, and the undesirable.
Understanding the Different Client Profiles
If you’ve ever had a customer who lets their kids do whatever they want inside the inflatable or brings surprises at payment time, you know what we’re talking about. Managing different client profiles is essential for a sustainable and profitable business.
The Picky Client and the Abusive Client: How to Handle Common Situations
- Picky Client: Extremely detail-oriented, wanting everything perfect. Help them, but set boundaries.
- Abusive Client: Leaves a mess, ignores rules, and still complicates payment. Have a policy to protect your business – consider extra cleaning fees or even refuse future rentals.
Classify Your Clients for Personalized and Efficient Service
A good practice is to keep an internal table where you classify clients. This can include behaviour, punctuality, rental frequency, and even profit margin. This information is strategic and helps to know who deserves special attention.
Educate Your Clients and Set Clear Expectations
Make clear what you offer and what you expect from clients:
- Present rules and limits on your website and contract so they know what is allowed.
- Highlight differences in service and inflatable quality.
- Review the main points verbally at the time of delivery.
This guidance helps prevent problems and ensures the client understands the value of the service.
Say No Without Fear – Or Charge More for Troublesome Clients
Can’t refuse rentals? At least increase fees for those who’ve caused issues. In the end, your business deserves to be compensated for the extra work.
Reward Good Clients: Your Best Advertisement
Clients who follow the rules, pay on time, and recommend your service deserve special treatment. These clients are the heart of your business – pamper them and encourage them to return.
Classifying and educating your clients is essential to maintaining a healthy and fair business. Apply a service policy that protects your profit and avoids exhausting situations. Value loyal clients and know when to refuse abusive jobs. In the end, your business and peace of mind are priorities.
Want to transform your service and attract quality clients? Review your policies, inform your clients, and value those who deserve it. Start today!
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