Who is Your Real Customer?
In the inflatable rental industry, the crucial question is: do you know who your real customer is?
The answer may not be so obvious. Although the children are the apparent focus, the real decision maker is the mother. She is the one who chooses the theme, organizes the party and defines what will be hired. If your marketing is not aimed at making this mother’s life easier, you may be missing opportunities.
Why is the Mother the Key to Success?
The children are the pretext, but the mothers are the real customers. They value convenience, security and simplicity in the rental process. So your marketing and fulfillment effort needs to revolve around how you can make mom’s life easier. This can transform your business performance, without having to get into a price war.
Solutions to Attract and Make Mothers’ Lives Easier
Instead of lowering prices, the winning strategy is to add value. Think about how your company can stand out through:
- Practical solutions: Deliver everything ready for the event. Offer a complete experience with items such as themed decorations, catering services and even extra entertainment such as clowns and magicians.
- Consulting: Create useful content, such as tips for organizing themed parties, suggestions for games and even quick recipes for children’s parties. This keeps your brand relevant year-round, not just when mom needs an inflatable.
How to Keep in Touch with Mothers Throughout the Year?
You want to be present in moms’ minds, even when they aren’t yet thinking about the next party. Here are some practical ideas:
Informative Content for your Website, Blog or Social Networks
Maintaining an ongoing dialogue through content relevant to mothers’ daily lives can be a powerful way to build loyalty. Some topic suggestions:
- Easy and quick recipes for children’s parties
- Tips for organizing themed parties (do it yourself)
- Suggestions for activities to entertain children on the weekends
- Advice on reconciling work and family life
Partnerships that Add Value
Another way to connect and offer more value to mothers is through strategic partnerships. Consider working with professionals such as:
- Pediatricians, child psychologists, educators – offering tips or specialized content for your audience.
- Event organizers, pastry chefs, decorators – creating complete service packages.
Offering holistic solutions not only captivates mothers, but also positions your brand as a complete solution for any children’s event.
Innovation in Campaigns and Engagement
Making mothers feel special is also a strategy. Surprise them with unexpected promotions and creative campaigns, such as:
- Interactive contests or questionnaires: offer a prize (such as cinema or theater tickets) to anyone who shares photos or testimonials from the last party that used your inflatables.
- Exclusive discounts and offers: for loyal followers on social networks or customers who recommend your service to other mothers.
Adding Value is the Key
To win over and retain mothers, focus on how to make their lives easier. Offer more than just inflatables – deliver complete party solutions, be there year-round with helpful content and constant engagement. This way, you will be their first choice when they need to plan their next children’s event.
Inflated Greetings!
