“Brutal Lessons for Inflatable Manufacturers Who Are Tired of Trying to Please Everyone and Want to Focus on What Really Matters: Their Profit and Peace of Mind”
INTRODUCTION (OR: “STOP WHINING AND READ THIS”)
Do you lie awake at night worrying about what other manufacturers are doing?
Do you waste hours arguing about “eco-friendly” PVC that no one wants to pay extra for?
Do you stress over customers who demand everything at China prices?
Stop. Right now.
I’m going to teach you the lost art of not giving a damn about:
- Cheap competitors
- Customers who’ll never be satisfied
- Market trends that don’t pay your bills
(While still keeping your business profitable—because that’s the important part)
1. “THE MYTH OF THE CUSTOMER IS ALWAYS RIGHT”
Inconvenient Truth:
80% of your stress comes from 20% of your customers—the ones who:
- Complain about prices
- Demand discounts after the sale
- Threaten to switch to competitors
Radical Solution:
✔ Create a “Customer Firing Process”
- List the customers who cost more than they’re worth
- Raise their prices by 30%
- If they complain: “We understand. Perhaps we’re not the best fit for you.”
“Problem customers aren’t worth what they pay. They cost you.”
2. “STOP OBSESSING OVER THE COMPETITION”
Clarity Exercise:
- Write down 3 things your biggest competitor has done in the last 6 months
- Now answer: did this actually affect your revenue?
The “F*ck It” Strategy:
✔ Focus on 1 metric: Your profit per square metre of inflatable
✔ Ignore “innovations” that don’t improve this metric
✔ Only copy what works—after testing it on a small scale
“Chasing competitors is like fighting over crumbs. Baking your own bread is smarter.”
3. “THE FALLACY OF THE ‘PERFECT PRODUCT'”
Your Mistake:
Thinking you need the most durable, beautiful, innovative inflatable…
Reality:
The average customer:
- Can’t tell the difference between 0.45mm and 0.50mm PVC
- Forgets “innovations” within 2 weeks
- Just wants to pay less
Do This Instead:
- Define the minimum viable quality
- Stop improving beyond that
- Invest the time in selling more
“A ‘good enough’ product + aggressive marketing > a perfect product + half-arsed marketing”
4. “THE TRUTH ABOUT SOCIAL MEDIA”
Necessary Wake-Up Call:
- Your posts aren’t going viral
- Your videos get 3 views (your mum and two employees)
- The algorithm doesn’t like you
Pragmatic Approach:
✔ Stop creating content that doesn’t directly sell
✔ Use social media only for:
- Paid ads with a purchase link
- Answering real customer queries
✔ Ignore engagement, likes, and shares completely
“If it doesn’t drive sales, it’s entertainment. And you’re not Cirque du Soleil.”
5. “THE ONLY RULE THAT MATTERS”
Golden Question:
“Will this put money in the bank this month?”
If the answer is no:
- Don’t do it
- Outsource it
- Or save it for when you’re flush (spoiler: that never happens)
Prioritise Only:
- Direct sales
- Obvious cost-cutting
- Maintaining minimum quality
“Businesses don’t fail from lack of innovation. They fail from lack of cash.”
BETWEEN THE LINES
(OR: “ARE YOU GOING TO DO IT OR KEEP MAKING EXCUSES?”)
You have two choices:
- Keep worrying about everything and everyone
- Adopt this mindset and focus on what really matters
The first leads to bankruptcy. The second, to consistent profit.
Choose.
HEALTHY “F*CK IT” CHECKLIST:
☑ List 3 customers to “fire” this week
☑ Stop tracking 2 useless metrics
☑ Cut 1 product “improvement” that doesn’t boost sales
☑ Quit 1 social media platform
☑ Focus on 1 action that generates cash TODAY
NEXT STEPS (IF YOU’VE GOT THE GUTS):
- Fire a problem customer today
- Ignore one “urgent” task that doesn’t affect cash flow
- Celebrate the time and money you’ve saved
Inflated Greetings!
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