You’re not struggling because the market is tough. You’re struggling because you’re weak. Time to wake up, roll up your sleeves, and make this damn business work.
READER NOTE:
This article skips irony or sugarcoating. Here, bluntness is the only strategy. Some truths hurt, others set you free — it’s up to you to decide which this is. If you’re open to unfiltered reflections, read on. If not, there’s always cute cat videos on YouTube.😉
Take a good look at this mess you call a business. Think it’s hard? Of course it is. Because you’re doing everything half-arsed, too scared to grow, too scared to charge properly, too scared to be the badass you SHOULD be.
Stop blaming the economy, the competition, the government. The problem is YOU.
Time to change.
1. Stop Whining and Step Up as a Leader
You’re not a victim. You’re a F*CKING INFLATABLE MANUFACTURER, for Christ’s sake.
- Stop asking for opinions – Your customers don’t know what they want until you show them.
- Kill the hesitation – If you’re waiting for the “perfect moment,” you’ve already lost.
- Screw the competition – They’re not better, they just have bigger balls.
“Leadership isn’t given. It’s taken.”
2. Your Product Isn’t Special (And That’s Great)
Think your inflatable is unique? It’s not. No one cares.
What matters is HOW YOU SELL IT.
- Create a killer story – “Handcrafted by artisans” (even if it’s made by machines).
- Sell the dream, not the plastic – Happy parents, smiling kids, epic parties.
- Raise the price and pretend it’s luxury – If you don’t believe it, no one will.
“Marketing isn’t lying. It’s theatre. And the stage is yours.”
3. You Don’t Need More Customers. You Need Less Bullsh*t
Moaning about low sales? What are you actually doing?
- Get paid upfront – If they won’t pay, they don’t deserve your product.
- Say NO – Rubbish clients? Drop them. Today.
- Focus on the big spenders – 20% of clients bring 80% of the profit.
“A good business doesn’t beg. It demands.”
4. Stop Wasting Money and Invest in What Works
Your pretty Instagram won’t pay the bills.
- Cut useless costs – Fancy office? What for?
- Outsource what doesn’t matter – Logistics, customer service, whatever.
- Spend on what brings cash – Ads, sales, VISIBLE quality.
“Money doesn’t vanish. You throw it away.”
5. You’re Not a Business Owner. You’re a Salesperson. Act Like One.
If you’re not selling, you’re failing. Full stop.
- Talk to customers EVERY DAY – Not by WhatsApp. CALL THEM.
- Ask for referrals – “Loved it? Refer me to 2 friends.”
- Close deals on the spot – “Decision made? Card or cash?”
“Sales aren’t luck. They’re habit.”
Between the Lines (Final Warning):
You already know what to do. The problem is you’re not doing it.
Change now, or shut down and work for someone with guts.
The choice is yours.
“There’s no such thing as a hard business. Only a weak owner.”
Inflated Greetings!
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