(Strategies adapted from Tariq Hawk’s webinar, focused on B2B)
If you manufacture inflatables and think a nice catalogue on Instagram is enough to sell, this article is a friendly warning: the game has changed! In the party rental world, manufacturers need to speak the language of business owners – and that requires a different strategy from selling directly to parents. Inspired by Tariq Hawk’s (Event Hawk) tactics, I’ll reveal how to adapt search marketing, advertising, and funnels to attract qualified B2B clients.
1. The Mistake 90% of Manufacturers Make
(Focus on the B2B problem)
“Manufacturers spend too much time on Instagram and not enough on Google.”
- Why is this a problem?
- Rental owners don’t look for suppliers on social feeds. They search on Google:
- “Where to buy cheap inflatables?”
- “Best manufacturer of water slides for business”
- Social media is useful for branding, but not for direct sales.
For Example:
A manufacturer who only advertised on Facebook got 3 leads per month. After focusing on Google Ads + SEO, they started receiving 15 quotation requests/week.
2. How to Use “Search Marketing” for Manufacturers
(Adapting Tariq’s concept for B2B)
A. Google Ads for Manufacturers
- B2B keywords that rental owners search for:
- “Buy inflatables wholesale”
- “Bouncy castle manufacturer for businesses”
- “Custom inflatables for companies”
Golden tip: Use call extensions in your ads – rental owners prefer to call directly.
B. SEO for Manufacturers
- Create specific pages for cities/regiones:
- E.g., “Inflatable Manufacturer in London” (to rank on Google Maps).
- Produce educational content:
- “How to choose inflatables for your rental business?”
- “Why buy directly from the manufacturer?”
3. Facebook/Instagram for Manufacturers: Focus on Remarketing
(Different from party rentals!)
- Target audience:
- Rental owners who have already visited your website but didn’t buy.
- Companies that have liked children’s event pages.
- Best type of ad:
- Short videos showing the manufacturing process or B2B client testimonials.
Case Study:
A manufacturer used remarketing on Meta to offer a limited-time discount to website visitors. Result: 20% more sales in 2 months.
4. Tools to Increase Conversions (B2B)
| Tool | How to Use for Manufacturers |
|---|---|
| WhatsApp Business | Send automated catalogues to leads. |
| Landing Pages | Pages like “Wholesale for Businesses” with a contact form. |
| Event Hawk | Adapt the pop-up to offer free samples or factory visits. |
5. Bonus Tip: Networking with Rental Owners
(Something Tariq does very well!)
- Exclusive webinars: Teach “How to create a profitable catalogue” (capture emails of potential buyers).
- Partnerships: Offer progressive discounts for those who refer other B2B clients.
Conclusion: Steps to Get Started Today
- Stop relying solely on Instagram – invest in Google Ads + SEO.
- Create content for rental owners (not for parents).
- Use remarketing to re-engage those who visited your website.
Inflated Greetings!
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